Valuations & Acquisitions: What Acquisition Due Diligence Reviews Can Teach You

While current senior marketing execs may head up the DDR, they typically recruit and organize three to five consultants to conduct the core meetings and data analysis with managers of the business to be bought.

They are given upwards of three-dozen due diligence questions and add their own key performance questions. With the answers, the consultant submits a report with the executive. Follow-up questions are prepared, and a meeting normally takes place to discuss conclusions and options for implementation.