Valuations & Acquisitions: For Smaller Mailers, 2008 Forecast Calls For Pain

While there’ll be plenty of opportunistic buys (read: fire sales) for the Orchard Brands and Potpourri Holdings of the world, it’s not good news for the smaller marketers among us. And that’s the true travesty: In all of this, the entrepreneur is the victim.

And what’s further exacerbating the sell-off this year? The capital gains rate. Presently at 15 percent, the capital gains rate is likely to increase should the Democrats win the White House, Helman says. That makes the idea of selling now appear that much more appealing.