Valuations & Acquisitions: For Smaller Mailers, 2008 Forecast Calls For Pain

The Storm’s Here
A perfect storm of increased paper and postal costs has conspired to put a chokehold on mailers everywhere, particularly small and midsize businesses. Rates for Standard mail flats — the category affecting most catalogers — increased 40 percent for some. And smaller companies are bearing the brunt. It’s been nearly 15 years since we’ve seen this kind of double whammy.