Valuations & Acquisitions: For Smaller Mailers, 2008 Forecast Calls For Pain

Still Time for a Fix
The fate has been cast for the small and midsize mailers: It’s too late for them. But there’s still time for you to fix your business. To loosely paraphrase Bette Davis in All About Eve, Fasten your seat belts multichannel marketers; you’re in for some bumpy nights.

Mark Del Franco has covered valuations and acquisitions and other multichannel issues for a decade. You
can reach him at mark.delfranco @yahoo.com.