Valuations & Acquisitions: For Smaller Mailers, 2008 Forecast Calls For Pain

I would have preferred my first column for Catalog Success to focus on good news. But I just can’t describe a rash of businesses that are about to close or sell in 2008 as good news.

The 2008 valuations and acquisitions forecast for multichannel marketers looks cloudy, especially for those in the $20 million to $50 million range whose businesses remain print-centric. Paper and postal price hikes imposed last year will likely lead entrepreneurs to sell this year.