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Additionally, the study — conducted by Prosper Insights & Analytics — reported that more than 21 percent of respondents will set those deadlines to expire Dec. 19 or later, compared to more than one-quarter who said so last year.
“It’s important to remember that the 2013 holiday season was impacted by a multitude of factors that affected the supply chain in the days leading up to Christmas, including bad weather and a shortened holiday calendar," said Vicki Cantrell, Shop.org executive director and NRF senior vice president, in the press release discussing the survey. "That said, retailers and their delivery partners this year are proactively planning to make sure they meet customer expectations for delivery and customer service."
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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