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The USPS must be on to something. The expectations are higher than ever for a merry retail season.
Deloitte’s annual holiday sales forecast, for example, is calling for a 13.5 percent to 14 percent increase in online and catalog sales during the 2014 holiday season.
In addition, the National Retail Federation's Shop.org announced last month in its eHoliday survey that 79 percent of retailers surveyed will set their standard shipping deadlines for guaranteed Christmas delivery at least a week before the big day, compared to the more than 73 percent which said so last holiday season.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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