Database Marketing: Mining for Gold

The more access catalogers have to the details generated by their sites, the better they can assess not only how their print catalogs are performing, but also their Web sites, as well. And, because Web sites easily can be modified, shifts in sales strategies can take place with the click of a mouse. For example, a company may load alternating homepages onto its site, wherein visitor A sees one version and visitor B views another. The details gathered from the outcome show which layout is more effective, which contributes to future marketing efforts.