Database Marketing: Mining for Gold

At the turn of this century, cataloging — and all retailing for that matter — was revolutionized by the emergence of e-commerce. Shopping at home became easier than ever, and consumers warmed up to the concept of wielding their purchasing power with the click of a mouse. Today, so many orders are coming in online that it’s becoming difficult for some catalogers to recall the times when they were all but completely reliant on their call centers for order-taking.