CRM: Tapping Into the Power of Your Database

Steve Helle, senior director of Evista product management at Excite@Home, has spent years helping companies build CRM databases. One of the chief advantages to bringing the technology in-house, he says, is saving time. To send out a promotion, one of his clients used to request a customer name and address list from the internal IT staff, and wait up to five weeks for the information. Now the entire process takes just hours.