CRM: Tapping Into the Power of Your Database

“Everybody who ships orders has this information. It’s just a matter of getting to it and using it. Just a by-product of filling orders can become a very good database, and you don’t have to spend that much money,” Kleinfelter explains. Basic pertinent information includes not only product preferences but shipping and method-of-payment preferences, amount of money spent, physical location and other contact information.