CRM: Tapping Into the Power of Your Database
Using technology to meet your CRM goals begins with knowing your business
Such attention to detail may lead you to greater selectivity in who receives your catalogs. The more targeted your catalog mailings are, the more qualified the prospects, Kleinfelter reasons.
Where Do Databases Come From?
Think back to the first day you excitedly began taking orders. This is the day your database was born. Even if you haven’t focused on a database from the on-set, you have the information you need to get started now.
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