CRM: Tapping Into the Power of Your Database
Using technology to meet your CRM goals begins with knowing your business
The benefits of having a complete, usable database, says Kleinfelter, are that you can target offers customers will want to respond to, rather than taking a shot in the dark.
“Catalogs are relatively expensive propositions, and it’s getting more expensive every day, with printing, postage, even ink costs. Every time you send out a catalog, you need to make sure it counts,” says Kleinfelter.
Related Content
Comments
