CRM: Tapping Into the Power of Your Database
Using technology to meet your CRM goals begins with knowing your business
Helle tells his clients who are looking at setting up CRM systems to first and foremost, keep it simple! “We see companies all the time who look at $1 million software with lots of bells and whistles that they don’t need or can’t use,” says Helle. “There are really only [seven] things they need to look for, so focus on those”:
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