CRM: Tapping Into the Power of Your Database
Using technology to meet your CRM goals begins with knowing your business
What’s Right for Your Company?
Word-of-mouth is very powerful in the catalog industry, says Kleinfelter. Before taking the database plunge, talk to other people about methods they’ve used successfully—and be sure to get your IT team involved. “There’s more to it than just numbers. Your outsourcer must understand your company’s goals,” she says.
Related Content
Comments
