CRM: Tapping Into the Power of Your Database

The fourth choice is a combination of the second two--and one that Kleinfelter says she’s successfully used. Consider your current mode of taking and shipping orders. Chances are you store this information on a computer system. Try using a small IT group to maintain this system and then use an outside service to gather these transactions, move them to the database and update it. “It’s a kind of hybrid of both in-house and outsourced services,” Kleinfelter explains.