CRM: Tapping Into the Power of Your Database
Using technology to meet your CRM goals begins with knowing your business
The smart technology designed to help marketers with customer relationship management (CRM) can get confusing pretty quickly. Direct marketing, database marketing and CRM are all overapplied terms, which, in many cases, have overlapping meanings. In order to run a successful catalog business, you must understand the fundamentals of targeted marketing—that means building and using a database of all your customers and inquiries.
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