Using Subscription Commerce to Retain High-Value Customers
Here's an example of how subscription commerce works: A consumer arrives on your site either through direct navigation, organic search or a paid ad. The person makes a purchase of diapers, baby formula and a new stroller. This is when a subscription commerce platform kicks in. The site automatically offers the customer the chance to sign up for a subscription for repeat purchases, in this case diapers and baby formula.
- Companies:
- Amazon.com
- People:
- Teavana
Greg Alvo is the CEO and founder of Ordergroove, responsible for setting the overall strategic direction for the company and overseeing day-to-day operations. Greg founded Ordergroove from his apartment in 2010 with the vision of making consumers’ lives easier via innovative commerce experiences (before anyone knew what a subscription service was: “huh, like magazines?”). While in school and shortly thereafter, Greg held a variety of enterprise sales roles at Liquidation.com, an eCommerce startup that went public in 2006. Greg graduated from George Washington University, where he created his own Major with a degree in Entrepreneurship/Small Business Management. Prior to attending GWU, Greg founded Voteq, a computer hardware firm which he grew to over 100 clients nationwide. Originally from Miami, Florida, Greg now lives in Brooklyn with his much better half, Caroline, and four kids Adriana, Daniela, Andrew, Lila and Bleecker (dog). In any free time, Greg most enjoys reading, exercising and getting back on the tennis court.
