Using Subscription Commerce to Retain High-Value Customers
What if there was a way to turn newly acquired customers into loyal brand enthusiasts who return to make up to six purchases a year? Wouldn’t most retailers want to deploy such a tactic?
Well, there's a method that works to “lock in” high-value customers: subscription commerce. Retailers ranging from Amazon to Sally Beauty Supply are already deploying subscription commerce programs to improve customer retention, boost repeat purchases and deliver a superior customer experience. The trend is even growing to encompass retailers like high-end tea supplier Teavana and office supplies upstart ReStockIt.com.
- Companies:
- Amazon.com
- People:
- Teavana
Greg Alvo is the CEO and founder of Ordergroove, responsible for setting the overall strategic direction for the company and overseeing day-to-day operations. Greg founded Ordergroove from his apartment in 2010 with the vision of making consumers’ lives easier via innovative commerce experiences (before anyone knew what a subscription service was: “huh, like magazines?”). While in school and shortly thereafter, Greg held a variety of enterprise sales roles at Liquidation.com, an eCommerce startup that went public in 2006. Greg graduated from George Washington University, where he created his own Major with a degree in Entrepreneurship/Small Business Management. Prior to attending GWU, Greg founded Voteq, a computer hardware firm which he grew to over 100 clients nationwide. Originally from Miami, Florida, Greg now lives in Brooklyn with his much better half, Caroline, and four kids Adriana, Daniela, Andrew, Lila and Bleecker (dog). In any free time, Greg most enjoys reading, exercising and getting back on the tennis court.
