Using Subscription Commerce to Retain High-Value Customers
According to the Internet Advertising Bureau, global companies will spend $69 billion on online marketing this year. That number will reach $100 billion by 2014. These billions of dollars are spent for one goal: to acquire new customers. From paid search, display and video to email, social marketing and website optimization, online marketing has become a key business driver for almost every industry worldwide.
- Companies:
- Amazon.com
- People:
- Teavana
Greg Alvo is the CEO and founder of Ordergroove, responsible for setting the overall strategic direction for the company and overseeing day-to-day operations. Greg founded Ordergroove from his apartment in 2010 with the vision of making consumers’ lives easier via innovative commerce experiences (before anyone knew what a subscription service was: “huh, like magazines?”). While in school and shortly thereafter, Greg held a variety of enterprise sales roles at Liquidation.com, an eCommerce startup that went public in 2006. Greg graduated from George Washington University, where he created his own Major with a degree in Entrepreneurship/Small Business Management. Prior to attending GWU, Greg founded Voteq, a computer hardware firm which he grew to over 100 clients nationwide. Originally from Miami, Florida, Greg now lives in Brooklyn with his much better half, Caroline, and four kids Adriana, Daniela, Andrew, Lila and Bleecker (dog). In any free time, Greg most enjoys reading, exercising and getting back on the tennis court.
