Using the Right Kind of Data (2,213 words)

On other titles that offer more general home decoration products, like Terry's Village, the buying patterns are more regular and thus lifestyle data can help analyze trends, Camenzind explains.

Because b-to-b catalog companies don't have psychographic data on contacts, says Sprague, they need other data on their customers' and prospects' make-up, such as number of employees, decision hierarchies, SIC codes, number of offices, etc.