Using the Right Kind of Data (2,213 words)

"If your best customers are in deciles 0, 1 and 2, then you want to take a close look at what differentiates deciles 3 and 4" into not-so-perfect customers, she notes.

Build the Model

A successful model is only as good as the data used to build it. Having enough data on which to base a valid decision is crucial.