Using the Right Kind of Data (2,213 words)
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Experian Direct Tech's ABC Scoring System appends information from multiple sources, and scores names, placing them into one of three groups:
• Group A: top group yielding a 30-percent lift in response;
• Group B: middle group yielding an average list performance;
• Group C: bottom group yielding a 30-percent lower-than-average or worse list performance.
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