Using the Right Kind of Data (2,213 words)
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When evaluating the efficacy of a cooperative, explains Lynde, many catalogers like the biggest files with the highest match rates so they can append more data to their customer records. However, match rates can be tricky in that the data you append can be old and thus not entirely useful.
A better criteria, he advises, might be the recency of data available for appending.
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