Using the Right Kind of Data (2,213 words)

Or, you can turn to trusty demographic and lifestyle data to give you a leg up on how to get the second sale.

Proponents of co-op databases like the access to multiple sources of behavior and transaction data that can give them a better idea not only of who's buying from catalogs, but where and what they buy from the competition. However, one of the biggest critiques of co-op databases is the notion that participants are saturating the same names with marketing offers.