Using Retargeting to Get the Most Out of Your Ad Dollars

Finally, be sure to spend time on your creative. Ads that aren't customized or are unattractive won't get the traction you're looking for. After spending all of this time strategizing your retargeting program, don't let the creative drop the ball.

Will Devlin leads ShopVisible's Professional Services group, which is focused on implementing programs and strategies designed to grow client's online revenue.