Using Retargeting to Get the Most Out of Your Ad Dollars

Email Retargeting
Email retargeting is another useful form of remarketing, particularly when retailers use in conjunction with abandoned carts. When a shopper abandons their cart, the first dynamic email sent with the product in the body of the message generally represents around 40 percent of revenue, according to research published by ExactTarget. A second and third email with customized content represents 43 percent of revenue!