Using Retargeting to Get the Most Out of Your Ad Dollars

Dynamic Ads
Instead of showing a basic ad, it's much more effective to show your shopper the boots that she was browsing before leaving your site. Even better, if your shopper has an item in their cart, why not serve up a promotion to entice her to come back and complete the order? These customized methods of reaching out to consumers typically convert better and are more eye-catching than traditional forms of web advertising.