Using Retargeting to Get the Most Out of Your Ad Dollars

The placements are determined largely by how much you're willing to spend. When setting up your campaigns, you do have some control over the types of sites that your ads appear on, so it's a good idea to work with the vendor to identify ideal sites for your target audience. The ads themselves can include standard messaging that displays to everyone or they can be personalized, dynamic ads. It's highly advisable to customize your ads based on the user's behaviors, particularly for retailers.