How User Accounts Can Boost Sales and Strengthen Customer Relationships

By offering user accounts to consumers, online retailers are essentially extending their hands and saying, “You're important to this business, and this is one way we can begin to establish a relationship, even if we never meet.” It gives consumers a greater sense of permanence, and opens up powerful new features that make the shopping experience convenient and pleasing in ways that will bring them back. And by allowing consumers to see what they've purchased in the past, you increase the chances they'll purchase from you in the future.