How User Accounts Can Boost Sales and Strengthen Customer Relationships

However, the benefits of registering for a user account don't end there. Over time, it's inevitable that one would want the ability to look over previous purchases for a variety of reasons: to compare with financial records; gauge purchasing trends; reorder particular products; and so on. Having an individual user account creates a “home” with which to associate past web orders, making them searchable and retrievable.