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One immediate benefit to consumers who register a user account on an e-commerce site is not having to re-enter their contact information for future purchases. Simply by entering a username and password, they can save significant amounts of time, particularly if it's a web store from which they buy frequently. And for those consumers who are afraid of collecting too many accounts and their requisite passwords, there are many tools available free of charge that will organize this information for you.
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Brad Malmberg
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