Use Wish Lists to Bolster Online Sales
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This results in not only more visitors, but also a degree of trust that's already been achieved when that visitor arrives at your web store, an unspoken testimonial that helps to reassure those who are new to online shopping. The relationship between shoppers and creators of wish lists can only serve to enhance the loyalty of the purchasing community. As these new shoppers register and create their own wish lists, the community grows and the list of emails with whom a merchant can communicate grows quickly, too.
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Brad Malmberg
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