Use Wish Lists to Bolster Online Sales
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Not only do wish lists increase sales volume, they recruit new shoppers to your web store, broadening your exposure and encouraging customer loyalty by simple virtue of the fact that a trusted source — e.g., a sister, a son, etc. — has asked his or her loved ones to purchase from your store. By inviting new shoppers, wish list authors exponentially increase merchants’ markets by providing their own incentive to bring new eyes to their web stores.
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Brad Malmberg
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