Use Wish Lists to Bolster Online Sales

Wish lists also can be used as the modern version of a gift registry for special occasions, such as weddings or birthdays, where friends are sent a list of pre-chosen items from which they can purchase.

The most obvious benefit to wish lists is increased sales. Creators of wish lists express interest in products found on merchants’ web stores, encouraging their purchase by a group of targeted shoppers — and invariably increasing the purchase ratio of visitors. Wish list authors are, in fact, prequalifying buyers broadcasting calls to action that are hard to ignore: “Please buy me these things.” However, there are secondary effects to wish list shopping that create long-term benefits for online retailers.