Use Wish Lists to Bolster Online Sales

Wish lists offer shoppers a way to put placeholders on products they don’t want to purchase immediately but might in the future. Increasingly, consumers prefer to do their browsing separately from their purchasing, choosing to come back at a time when they may be more prepared to seriously consider purchases. While browsing, shoppers can send products to their wish lists rather than standard web carts, which they can later review when they have more time. Rather than forgetting about products that might interest them, wish lists give consumers a chance to return to them later after further consideration. What might have been a lost sale eventually becomes an order.