Use Web Graphics and Color Wisely

Once you've leapt the cultural sensitivity hurdles, bring in an industrial-strength graphics program for your images, such as Adobe Photoshop ($468; www.adobe.com). The program may be a little pricey for some, but it's considered the industry standard by Web graphics professionals. A less costly alternative is Ulead's PhotoImpact ($90; www.ulead.com), which has fewer features but regularly garners rave reviews in the PC press.