Use Virtual Catalogs to Leverage Your Web Marketing, Part 1

How can the cost be so low? Vendors take the same PDF files marketers use to print their catalogs and simply convert those files into digital editions. Minimal work is required to turn those files into virtual catalogs, therefore costs have really dropped.

Printers (led by Worldcolor, Quad/Graphics and Brown Printing) have really committed themselves to building out virtual catalog solutions as part of their pre-press package of services because virtual catalogs represent a value-added service that can distinguish one printer from another. Stand-alone providers like Movado have solutions with all the bells and whistles at almost the same cost as the lowest-priced solutions from printers.