Use Virtual Catalogs to Leverage Your Web Marketing, Part 1

Digital catalogs have been around for a long time, but they've suddenly become a valuable tool for marketers. The technology has dropped in cost to the point where marketers are almost forced to learn how to use digital editions — not to mention the fact that they've become very user friendly, too.

Now that the technology has arrived, marketers are learning how to leverage their catalog creative and use it much more widely to generate revenue beyond traditional print.