Use Virtual Catalogs to Leverage Your Web Marketing, Part 1

This is part 1 of a multipart series on how virtual catalogs can be a valuable tool for marketers looking to build their online presences. This week I examine the costs of publishing a virtual catalog, as well as the features it offers. Part 2 will take a look at the metrics that need to be tracked to measure the effectiveness of virtual catalogs, as well as what those metrics can tell you and how virtual catalogs compare to “email on steroids.”