Lock Down Web Site Security
Use these nine tips to bolster your Web site’s security and your customers’ confidence.
Burke says it comes down to understanding your customer. Once you know what the customer needs, you can market security the same way you’d market any other value proposition.
The Seals of Trust
Several companies in the online marketplace offer services you can use to assure customers it’s safe to do business with you. These third-party verification services may rate your reliability, data security or vulnerability to outside attacks.
- Companies:
- DoubleClick
- MarketLive
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