Use these nine tips to bolster your Web site’s security and your customers’ confidence.

By Matt Griffin and Catalog Success

9. Segment security communication. The trick is to figure out which customers are most concerned with security and market your secure image to them, agree both Burke and Smith.

Smith says new customers, for example, may need a bit more messaging about security than loyal customers who understand and appreciate your brand. There’s no one-size-fits-all solution, he says.