Lock Down Web Site Security

Taking it a step further, Smith suggests offering a link to click to view a sample of what will arrive via e-mail, or a link that tells exactly how the customer’s e-mail address will be protected.

8. Merchandise security. “Just as you merchandise your products and develop a messaging strategy around that, create a messaging strategy around security,” says Burke. He recommends occasionally including brief security statements in e-mail campaigns and placing short security statements on merchandise pages, especially during slower sales periods. “Feed the knowledge that you’re concerned about security back out to your customer base. They’ll take notice if it’s done in a market friendly way,” Burke says.