Use these nine tips to bolster your Web site’s security and your customers’ confidence.

By Matt Griffin and Catalog Success

Smith asks which pages on catalogers’ Web sites consumers are stopping to ask themselves, “What’s happening?” “This is where we may be able to deliver a bit more messaging,” he says.

For example, at the point in the registration process when asking for a customer’s e-mail address, Smith advocates telling the customer right then how the address will be used. Will the customer get a newsletter, a special offer or an order confirmation?