Lock Down Web Site Security
Use these nine tips to bolster your Web site’s security and your customers’ confidence.
7. Address security beyond the privacy policy. Bennie Smith, chief privacy officer at New York-based e-marketer DoubleClick, agrees that the privacy statement is a great place to provide disclosures about how customer information is used. But while Smith believes e-commerce sites and marketers have done a great deal to improve site usability, he suggests it’s time to improve how the industry communicates what’s going on behind its Web pages to bolster consumer trust.
- Companies:
- DoubleClick
- MarketLive
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