Become a Virtual Spy

Next, Get Social
Head over to the social networks. Search for your competitor’s brand name on Facebook (www.facebook.com), LinkedIn (www.linkedin.com), Flickr (www.flickr.com), YouTube (www.youtube.com), del.icio.us (http://del.icio.us) and Google Groups (http://groups.google.com). Search each of these sites for the names of your competitor’s management team.