Become a Virtual Spy

Try to run the same process on your own firm. The results can be sobering. The Web annihilates privacy. May this realization encourage us all to conduct ourselves with the utmost integrity.

Alan Rimm-Kaufman is CEO of the Rimm-Kaufman Group, a Web agency providing pay-per-click search management and Web site effectiveness consulting to online retailers. You can reach Alan online at www.rkgblog.com.