Become a Virtual Spy

You’ve now amassed a great deal of information. Write a short summary of what you learned with supporting URLs and put that into your Google Notebook. Then choose who can access your findings.

With a few hours of Web digging, you can obtain deep insight into competitors’ branding, business strategy, reputation, history, financials and key employees. All these data are public. It’s your aggregation and analysis that weave these scattered facts into a cohesive business story.