Become a Virtual Spy

Run a Google search on your competitor’s IP address as well. Sometimes this dredges up valuable entries in forums and server logs.

Type your competitor’s IP into the handy tool at SEO Logs (www.seologs.com/ip-domains.html). This tool reveals other domains hosted on the same box, which can reveal affiliated companies or projects not generally known to be linked to your competitor. If your competitor is using shared hosting, other domains on the same server could be entirely unrelated. But the very fact that a firm entrusts its Web site to a cheap, shared hosting provider is a clear indication that it’s very small.