Become a Virtual Spy

Technical Digging
Use Whois.com to determine the technical and administrative contacts for your competitor’s domain name. It’s often revealing to do a general Google search on Whois contact addresses. You can learn when the domain name was registered and when it’s due to expire.

DomainTools (www.domaintools.com) shows what Web server your competitor is running. This provides a small clue into its technical strategy. And DomainTools provides your competitor’s IP address.